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Words are the new design.
Banners, blogs, web pages, print, proofing - show good form with each new opportunity.
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Have a list of lines by 11.
Headlines, taglines, snippets, mantras, mission statements - make every word always count.
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Open, read, click, repeat.
MailChimp, iContact, Constant Contact - trust your voice to 20 years of magazine experience.
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Consistency on all devices.
Wix, Weebly, Squarespace, StoryBlok - ensure your site text is easy to read on all platforms.